Wraps
We provide the best vehicle wraps throughout Peoria, IL. We provide competitive pricing on all of your vehicle wrap needs, including cars, trucks, trailers, and more. Stop into CJ Signs today or call us at (309) 676-9999.
We can design and wrap the following vehicle types:
- Car Wraps
- Truck Wraps
- Van Wraps
- Box Truck Wraps
- Trailer Wraps
The Effectiveness of Vehicle Wraps in Advertising
When most people think of outdoor advertising, their mind automatically conjures an image of the enormous billboards that stand beside most major highways in our country. While these do still hold a very special place in the hearts of advertisers everywhere, more and more companies are discovering the wonder of vehicle wrap advertisements. These custom designed ads can be applied to any vehicle, but why are they becoming so popular?
Cost
One of the primary reasons that car wraps are becoming more common is that they are more cost-effective than their traditional outdoor advertising cousins.
- Simply printing an advertisement for a traditional billboard can cost over $10,000, depending on how many sheets are needed.
- Average cost for billboard rental: $1,500-2,000 per month per billboard.
- Some cities put restrictions on the minimum amount of billboards that you can rent, which will increase your overall price.
This is cost that will persist as long as you have an advertisement on your billboard.
By comparison, the average cost of a vehicle wrap is usually between $1,000 and $5,000, depending on the intricacy of the design and the difficulty of the installation.
The big difference between a car wrap and a billboard is that the cost of a car wrap is a one-time investment, and most will last for a minimum of 5 years.
Impressions
The average commuter can spend up to 18 hours per week in their vehicle. Many drivers report spending up to 2 hours in traffic per trip, and this is often done twice per day.
An independent study determined that a single wrapped car can generate up to 70,000 unique impressions in a single day.
A single billboard, in that same amount of time, will usually reach about 45,000-48,000 individuals.
Cost Effectiveness
Let’s, for the sake of argument, assume your hypothetical car wrap installation cost a nice even $5,000. Let’s also assume that, as part of your advertising budget, you’re paying $2,000 every month for 10 billboards in a metropolitan area such as Chicago, and will continue to maintain that billboard for the next 12 months.
Cost Per Impression:
| Type | Car Wrap | Billboard |
| Cost | $5,000 | $20,000 |
| Amount of Payments | 1 | 12 |
| Overall Cost | $5,000 | $240,000 |
| Impressions Generated | Daily: 70,000 Monthly: 2,100,000 | Daily: 48,000 Monthly: 1,440,000 |
| Cost per Impression | $0.0023 | $0.013 |
By breaking this down, you can get a better idea of the true cost-effectiveness of a vehicle wrap when compared to a traditional billboard.
In our hypothetical situation, you only end up paying less than a quarter of a cent per impression for a car wrap over the course of 30 days. The billboard, on the other hand, will cost a full 1.3 cents per impression.
The best part of using car wraps is that it costs per impression, it’s going to continue to go down, because purchasing a wrap and having it installed in a one-time payment. With the billboard, you will continue to pay the entire time you are using it, meaning that your cost per impression will not go down at all and may actually go up if the amount of impression drops.
Other Wrap Benefits
Here are a few more benefits of using vehicle wrap advertising that didn’t really fit into the other categories.
- Properly installed vehicle wraps will actually protect your paint from the elements.
- You can continue to advertise in states where billboards are outlawed. (Currently, Vermont, Alaska, Hawaii, and Maine forbid the installation of roadside billboards)
- They can be easily modified if the information changes.
- They can be designed with any logo, image, or information that you can think of.
Overall, while billboards may be more traditional, vehicle wraps are the way to go for outdoor advertisement. Not only are you getting the best value for your money, but you are quickly and easily generating more impressions. Sounds like a win-win situation to us!
Janice Hopson
